Even though most of us have moved away from wearing wristwatches – unless you’re one of those people who like to show off how much money they make, by flashing around a gold, diamond encrusted Rolex – companies like Samsung and Apple, seem convinced that smartwatches will be the new big thing. And at a Berlin press event held on Wednesday, Samsung officially entered the smartwatch war, with their “Galaxy Gear”. It’s definitely not the most stylish piece of apparel – in our opinion, anyway – however, it’s not exactly unappealing either. But obviously the looks fall into the “unimportant” category when we’re dealing with a new-ish technology. So what makes smartwatches worth our attention; and ultimately, our hard earned cash? Well, when you think about it, your smartphone stays snugly in your pocket or bag until you need it; whereas the watch will always be there on your wrist. This means that when you get a call, notification, message and obviously when you just want to check the time, all you’ll have to do is touch a button on the device. What makes it even more usable, is the fact that it will partner up with your Galaxy phone, making seamless transitions between the two possible. Besides being more convenient, here are a few features that make this gadget seem a little more interesting – at the very least. – 1.63-in. screen; that means even people with poor eyesight like us, will be able to make out what’s on the screen. – The “memographer” 1.9-megapixel camera. Point your wrist and take a shot. It could also apparently translate signs in foreign languages, and other useful augmented reality tasks. – Built-in microphone for when you want to feel like a secret agent, talking to your wrist. – Draft new calender entries, messages or check out the weather using voice comands. – Tracks exercise and movement using a built-in gyroscope and accelerometer. Exercise related features are a given with this type of thing apparently. – A Gear App Store – Runs on Android, which we think is a definite win. -Stainless steel body. – 20-25 hour battery life – 4 gig storage Smartwatches, we think have a good future ahead of them. And this only really being the first generation of devices like this, means there’s still a great deal more innovation and sci-fi-ness to come in the near future. The Samsung Gear is priced at $299, and will be available in a wide variety of colors. The device is slated to release on the 25th of September. Samsung has thrown down the gauntlet, and we’re very interested to see how Apple’s own watch will compare. While the whole smartwatch thing is still pretty much in its infancy, we don’t think it’s just another gimmick. We wouldn’t mind wearing one; would you?