The Kiffness is obviously no newcomer to the SA music scene. They are fast becoming one of South Africa’s favourite live electronic acts. From the beginning of 2013, founder and brainchild David Scott has had great success in the South African music industry, racking up a total of 3 SAMA nominations and 10 singles playlisted across national radio stations – all of which have reached top 10 status in the Top 40 charts.

From its relatively humble beginnings, Dave made his way from bedroom producer to building his own studio and becoming one of South Africa’s most reputable producers. He has collaborated with some of South Africa’s leading artists including Tresor, Shortstraw, Moonchild, Samuel Miller and Mathew Gold. With The Kiffness’ success on radio, the project has gained major momentum and the group has had the opportunity of playing headlining slots at some of South Africa’s most reputable festivals such as Rocking the Daisies, Splashy Fen and Park Acoustics to name a few. They’ve also played international shows in the Seychelles, Lesotho, Swaziland (Bushfire), Zimbabwe (Vic Falls Carnival) and Vietnam.

With that said, we had a chat with David Scott about The Kiffness, memes and Soul Safari.

Hi there. Thanks for your time to chat. How are you feeling about releasing your brand new album?

Pretty flippen’ kiff, thanks.

How has the reception been on Soul Safari?

Well, my mom said she liked the one song, so that’s a good start.

Always a good start… How important has social media been in getting the word out for The Kiffness and releasing your music?

Well the pre-order video that I did was pretty well received & then the album debuted at #2 on the iTunes chart, so I’m guessing it kinda helps.
You gotta post the memes to get the streams!

Haha. How did The Kiffness start? From a bedroom producer to being a celebrity in the same class as Danny K, that’s quite an achievement?

Thanks. Danny K even phoned the other day to tell me I’m more famous than Heinz Winckler now, so pretty stoked about that.
The first gig I ever played was the Plett Battle of the Bands. My brother entered us & we only had a week to get a show together. We figured out how to play my bedroom creations live, and we ended up winning.

Rad. When taking a break from creating memes and tweeting Helen Zille, what do you do in your spare time?

Sitting on my lazy ass watching Master of None & Stranger Things. Although I just finished watching Stranger Things & I only have one more episode of Master of None left. Don’t know what I’m going to do after that – maybe just sit and think of memes.

Haha. Well, you’re damn good at that. Soul Safari debuted on #2 on the iTunes Pop Album Charts on the release day. Were you surprised on the chart-topping release or did you kind of expect it?

Well after my dank pre-order video, I wasn’t that surprised. Plus, these kinds of things are bound to happen when you’re a Danny K verified A-list celebrity.
I’m just sad it didn’t top that flippen’ NOW compilation album which was sitting smugly at #1. That being said, I’m glad it beat Ed Sheeran’s pile of kak album, which got downgraded from #2 to #3. But at the end of the day, I don’t really care where my album is on the charts. I’d rather release something which I think is kiff that debuts at #23, than an album that I think is siff which debuts at #1.

How did it come together to get BCUC involved in “Rise Up” and how was the whole vibe in creating the video?

We ended up on the same line up as BCUC a few times & we got to know each other at the shows. I’m a massive fan of their live shows & they seemed to enjoy what we’re about, so we agreed that it would be kiff to work together. I was just messing around in studio one day & somehow came up with this crazy beat & straight away I could imagine BCUC doing their thing over it. I sent it to them and 2 days later they sent back a demo video & I was blown away. We got into a studio when I was up in JHB and the rest was history.

It was really cool to visit them in Soweto. There’s such a kiff chilled vibe there. Even though I felt a little out of my umlungu comfort zone, I felt welcomed.

Nice, man. What, in your opinion, is the biggest struggle in the South African music industry?

There’s a saying: “Do what you love and you’ll never work a day in your life, because no one’s hiring.”
But in all seriousness, I feel like I’ve had it pretty easy as a live electronic musician – mostly because I only have one other band mate to pay, and because there’s not a lot of other people doing what we’re doing.

I think it’s a big struggle for bands that have to split their bucks 4 or 5 ways. So yeah, I feel for bands who are super talented but the logistics make it hard.

Where to next for The Kiffness? More saying “kak” on live Afrikaans TV and creating viral videos?

Haha, yes! That and doing a crap load of shows so I can support my meme career.

Haha! Thanks. Be sure to check out Soul Safari right here and follow The Kiffness on Facebook. You won’t regret it. Belowe.

Photos by Tyler Walker