Today sees the official release of the first song from Shortstraw’s new collective, Those Meddling Kids. The song is entitled Ignorance is Bliss and is released today together with its individual artwork and music video, both done by members of TMK.

Always ones to do something a little different, instead of a conventional release where one gets everything upfront, starting from September, the band have boldly chosen to rather release one song on the first Friday of every month until the end of the collection. This unique move is aimed at giving each song its time to shine.

In putting this focus on each song, the other exciting part of this collection is that each song will get its own artwork designed by a different visual artist or designer, and its own music video directed by the most passionate pitch. Everyone involved in this collection of music, artwork, and film, will form part of the collective ‘Those Meddling Kids’. Instead of just a small album liner note, the band will take every opportunity to profile, advertise, and celebrate all those involved.

This month’s cover artwork is done by DANI EUGENIE O’NEILL. Currently in her 4th year of Multimedia/Photography at University Currently Known as Rhodes, Dani has quickly gotten the attention of our art world. A story teller, a little bit of everything, and a fan of Billy Ocean before she liked Frank Ocean.

Ignorance is Bliss’ music video was shot and directed by none other than the talented BRENDAN ‘BUGSY’ BARNES. Bugsy is one of the hardest working and respected young cinematographers in South Africa. He’s a hard hitting drummer, and a former child star. Bugsy was behind the lens for the Say Anything video, so it was great to work with him again, and inaugurated as a Meddling Kid.

Shortstraw Ignorance is Bliss Artwork

Also joining TMK, is NICK HAMMAN, longtime friend and supporter of Shortstraw. Nick is the host of a morning show on 5FM, one of South Africa’s biggest commercial radio stations. He has very kindly given Shortstraw some needle time on the first Friday of every month to debut and talk about each single as they are released. As our media partner, and good chommie who supports local music, he undoubtedly deserves to be a Meddling Kid.

Listen to the latest Shortstraw single from the TMK Collective every first Friday of every month at 8h20AM on Nick Hamman’s show on 5FM.