Creekers, pack your swimsuits, grab your floaty and get into the summertime spirit – Jägermeister presents Up The Creek 2017 is around the corner and you need to start flexing those festival muscles! For the past 26 years, Jägermeister presents Up The Creek has managed to remain small and intimate while growing in reputation and attracting some of South Africa’s best live acts, which has earned it the rightful moniker as the country’s ‘finest little festival’. Situated on the banks of the breath-taking Breede River just outside of Swellendam, the spectacular grounds offer a singular waterside experience, which truly comes into its own at the unique Sedgwicks Old Brown River Stage. Here, bands play to the crowd from a stage that is built on the banks on the river, while revellers are free to spend their time bobbing up and down in the river on all manner of lilos and weird and wonderful floatation devices. Life does not get much better than this: fun, friends, music, swimming, partying, dancing and all round good vibes only! SO, WHO’S PLAYING? The Jägermeister presents Up The Creek organisers, Red Hot Events, have been keeping a close eye on the live music scene over the past year to identify the country’s best and brightest. Eleven acts have been confirmed so far, including Dan Patlansky, The Black Cat Bones, Albert Frost, Rubber Duc, Ben Dey and the Concrete Lions, The Kiffness, Gerald Clark and the Deadmen, Medicine Boy, Taxi Violence, Jackal and the Wind and Jak Skandi. Keep an eye on the festival’s Facebook page for more band announcements to come in the next few weeks. WHAT’S THE DEAL WITH THE TICKETS? To ensure that the festival stays small and select, only 2700 tickets have been made available like every year. The single tier ticket price is set at R970, which includes full access for the entire weekend (Thursday 26 January – Sunday 29 January). There are unfortunately no day passes and no under-18s will be allowed. Book your tickets early to avoid disappointment and remember to bring your A-game for the ‘Anything That Floats’ competition – the most innovative craft takes home a prize! ANY COOL PARTNERSHIPS THIS YEAR? Why, yes indeed! The Heartbreak Motel will once again offer a luxury glamping option for festivalgoers who enjoy having access to a fully-pitched tent, linens, warm showers, a daily breakfast and 24-hour security. Additionally, we’ve also joined forces with Generosity Water, a wonderful international initiative that seeks to provide safe drinking water for people in developing countries. For every bottle of Generosity Water purchased at Up The Creek 2017, two people in a developing country will receive water for a month. Each bottle has a QR code that can be scanned to see which community will benefit from your purchase. GET IN TOUCH & STAY INFORMED Follow Up The Creek on Facebook, Twitter (@Upthe_Creek) and Instagram (@upthecreek_festival) to stay up to date, and keep an eye on the website for further developments leading up to the festival. What would we give to live in Cape Town? Anyone out there who wants to give Ed a job in Cape Town? Photos by Juliette Bisset.