Don’t we all just love fail videos? We will in all honesty watch people getting hurt for hours. Now how do you use that element as an advantage for an add? Belgium-based ad agency Duval-Guillaume created clever campaign using human life-risking stupidity gone viral to raise awareness about organ donation.

If you are going to do stupid things, at least become an organ donor. Because as a donor, you can donate up to 8 organs and save up to 8 lives. The brain however cannot be donated. And in some cases that’s a good thing.

Duval Guillaume Organ Donor

Duval Guillaume

Duval Guillaume AD