The annual Hermanus Craft Beer Festival returns to the picturesque coastal town of Hermanus this festive season on 22 December 2017. Start your Christmas celebrations early this year and bring your family and friends to the whale mecca for a fun-filled day of great local beer to quench your thirst whilst surrounded by live music from fantastic musicians. To soak up some of the alcohol, a range of food trucks will be on site selling their tasty treats and gourmet goodies. The event is also family-friendly with plenty of activities to keep your little ones busy. Bring a picnic blanket and camping chairs and while you are sampling all the goodness of the cold ones on offer, kids can run wild and experience the joy of the safe play area. Date: Friday, 22 December 2017 Venue: Hermanus Cricket Grounds, Jose Burman Drive, Hermanus Time: 10AM – 8PM Entrance: PRE-SOLD: R85 (Includes Plastic Cup) | R100 (Includes Branded Glass) | R50 (Children 12 – 17) | Free (U/12) (All prices excludes R5 booking fee.) DOOR: R100 (Includes Plastic Cup) | R130 (Includes Branded Glass) | R50 (Children 12 – 17) | Free (U/12) Bookings: quicket.co.za | Facebook Event: Fokof Lager will be treating the fans to some good beers at the festival. We had a quick chat with the guys behind the famous Lager: Hi guys. Thanks for the time to have a quick chat. Fokof Lager is obviously one of the biggest craft beer brands in the country. Did you ever expect the success and hype surrounding the brand? It’s still a bit unreal for us honestly. Fokof Lager is being received by our fans and the general public with open arms and we are very humbled by the good response. We aim to work hard in order to keep people thinking, keep them entertained and to keep them ‘Hydrated’ Take us to the beginning. How exactly did Fokof Lager start? It started when Fokofpolisiekar was approached by Dawid Fourie (RamFest founder) in 2015 about making our own beer. He had recently bought shares in a brewery called Sir Thomas Breweries and they thought that doing a collab range of beers would help get their brand out there. We used to joke about making our own Pineapple beer back in 2003 when we talked about possible merch items, so of course, we jumped at the opportunity of making our own liquor. The collab series with Sir Thomas rolled out over the course a year and we learned a lot about the new craft beer industry/market in that time. During this time we started talking about having our own lager but there were certain limitations at the time. When Francois decided to focus on his solo career at the start of 2016 Snake thought it was a good time to focus on making the Lager happen. We decided on a name (very briefly!) and we got introduced to the good people at Devil’s Peak Breweries and started the development of Fokof Lager. Thus far it’s been an incredible journey and we’re really enjoying nourishing this beast baby. Hermanus Craft Beer Festival is around the corner. Why should people make a point of it to attend this Craft Beer Festival? The town of Hermanus is such a great coastal gem with beautiful beaches and thirsty people, so the addition of an in season beer festival makes perfect sense. The craft beer industry has grown so much over the last couple of years and has delivered some very well crafted beers. People can come to the festival, fall around with us at the Fokof Lager stand, drink beer and listen to Francois Van Coke and his band, Die Gevaar rip it up. Fokof Lager is definitely rocking social media. How has social media helped you get the word out of the beer? We are lucky to have a wide footprint through the band’s page and have some dedicated fans that are always waiting for new information and happy to share our projects. Fokof Lager also runs a monthly social media competition called #fokofenwen where you can win monthly prizes by taking pictures of you drinking our beer and using the hashtag #fokofenwen. We’re very interested in new technologies and always looking for better ways we can connect with our people to make it most enjoyable for everyone. Fokof Lager is currently brewed by Devil’s Peak Brewing Company. How was the process of getting DPBC on board for Fokof? Getting to work with the folks at DPBC has been a blessing for us and we have naturally become more aligned. They brew amazing beers at their new Brewing Plant in Epping and love to experiment – we are looking forward to what 2018 will hold for this partnership and the projects we plan to embark on. You’ve released your Lager in bottle stores around the country a few weeks ago. How has the reception been on the beers? It’s been a bit of a rollercoaster for us initially – we planned to launch through a big retailer in order to make it easy for national distribution, however, this plan got suddenly derailed and we were left to distribute through independent retailers which worked out a charm for us. We have received amazing feedback from media and consumers alike and look forward to growing our footprint across all regions in South Africa because the South African people deserve to have a good time.