Run Thru Time Adidas

The internationally celebrated Run Thru Time campaign, which launched 3 decades of running-inspired footwear from the 1980’s, 1990’s and 2000’s, took place locally over the month of October 2013. Adidas South Africa represented this execution through a 3-part series of short films launched consecutively, and released at unique events in Cape Town, Johannesburg and Durban.

The final video, produced by local film maker Chris Saunders, shows scenes of the 1980’s held and shot in Cape Town which portrays a chilled, laid-back scene reflective of the “Mother City” whereas inner-city Johannesburg provided the perfect background for the frenetic and high-pace energy of the 1990’s. Lastly, the 2000 short film execution was shot in Durban which provided the perfect backdrop to the cool, casual attitude of the 2000’s.

You can check out the video below for some adidas magic!